Perfume & Fragrance Ecommerce
Rs 2.14M Sales • 987 Orders
Fragrance-store performance snapshot with 32.4K sessions and a 2.97% conversion rate.
CAPXA 45-Day Practical Ecommerce Training
Build, Launch & Scale a
Real Ecommerce Business.
Learn the complete ecommerce system — from product research and offer creation to Shopify, content, paid advertising, operations, profitability and scaling.
Limited Seats • October Batch
Classes Start
5 October 2026
Duration
45 Days
Training Format
Physical — Multan
Course Fee
PKR 40,000/-
7 Connected Systems
The Complete Ecommerce System
Understand how every stage of ecommerce connects — from choosing the right product to building a profitable and scalable business.
01
Product Research
Research & Validation
→
02
Offer Creation
Pricing & Positioning
→
03
Shopify Store
Design & Conversion
→
04
Creative Content
Creatives & Video Ads
→
05
Meta & TikTok Ads
Testing, Optimization & Scaling
→
06
Ecommerce Operations
Orders & Customer Flow
→
07
Profit & Scaling
Control, Optimize & Grow
Product → Offer → Store → Content → Ads → Operations → Profit.
One connected system — not isolated tools.
Workshop Reviews
Real Attendees. Real Feedback.
Hear directly from participants of CAPXA's Free Practical Ecommerce Workshop.
Arsalan
Shafiq
Mahnoor
Abdul Hadi
Enrollment Open
Reserve Your Seat
Complete the enrollment form below to register for the upcoming CAPXA 45-Day Ecommerce Launch & Growth Program.
Classes Start
5 October 2026
Duration
45 Days
Training Format
Physical — Multan
Course Fee
PKR 40,000/-
Enroll In Program
Fill in your details below and the CAPXA team will contact you regarding enrollment.
Fashion & Apparel Ecommerce
PKR 54.12M Revenue
High-volume fashion ecommerce snapshot with 28.4K orders and a 5.03% conversion rate.
Customized Jewelry Ecommerce
PKR 951.4K Weekly Sales
Jewelry-store sales snapshot highlighting a strong week-over-week jump in revenue.
Consumer Electronics Ecommerce
PKR 2.55B Store Revenue
Large-scale electronics retail snapshot showing high-volume ecommerce performance.
Footwear & Sneakers Ecommerce
7,127 Orders
Footwear-store order performance showing consistent daily purchase activity across the period.
Beauty & Skincare Ecommerce
PKR 303.4K Daily Sales
Beauty-store snapshot capturing a strong daily revenue spike from live ecommerce activity.
Home & Lifestyle Ecommerce
Rs 116M Annual Sales
Lifestyle ecommerce snapshot showing 301% year-over-year sales growth.
Wellness & Personal Care Ecommerce
Rs 1.75M Sales — First Month
First-month launch snapshot with 24.9K sessions, 936 orders and a 3.6% conversion rate.
Complete Curriculum
Everything You'll Learn in 45 Days.
Explore all seven connected modules of the CAPXA Ecommerce Launch & Growth Program.
Swipe to explore all 7 modules
→
Module 01
Product Research & Validation
Understanding the ecommerce business model
Local vs international ecommerce
Product-led vs brand-led ecommerce
How to identify potential winning products
Product demand validation
Market size and competition analysis
Competitor research
Customer pain-point research
Trend research
Product saturation analysis
Pricing potential
Margin calculation before launching
Supplier evaluation
Product sourcing basics
Product quality considerations
Product testing framework
Risk assessment before inventory investment
Practical Work
Students shortlist products and create a Product Validation Sheet before moving to the next stage.
Module 02
Offer Creation, Pricing & Positioning
Product vs offer
Understanding customer awareness
Target market identification
Customer avatar development
Identifying the core problem
Value proposition
USP development
Competitive positioning
Pricing psychology
Discount structure
Bundle creation
Quantity breaks
Buy-more-save-more offers
Upsells and cross-sells
Free shipping strategy
Cash on Delivery positioning
Risk reversal
Offer stacking
Promotional angles
Creating urgency without misleading customers
Practical Work
Every student develops product positioning, a pricing structure, a main offer, a bundle offer, an upsell concept and a promotional angle.
Module 03
Shopify Store Creation & Conversion Optimization
Shopify account setup
Domain connection
Store settings
Navigation and collections
Product management and inventory settings
Shipping and payment setup
Cash on Delivery setup
Policies and order management
Homepage structure
Product page structure
Mobile-first design
Brand colors and typography
Trust-building elements
Product photography
Product description structure
Offer placement
Reviews and FAQs
Checkout flow
Conversion-focused product pages
Above-the-fold structure
CTA positioning
Social proof and trust signals
Reducing buyer friction
Mobile optimization
Cart and checkout optimization
Page-speed fundamentals
Meta Pixel
TikTok Pixel
Google Analytics / GA4
Google Tag basics
Conversion tracking fundamentals
Practical Work
Students build or optimize a real Shopify store.
Module 04
Creative Content & Video Ads
Organic vs paid content
Creative strategy
Content pillars
Product demonstration videos
Problem-solution creatives
UGC-style ads
Founder-style videos
Testimonial ads
Comparison ads
Before/after style concepts where appropriate
Educational creatives
Offer-led creatives
Hook
Problem
Product introduction
Product demonstration
Benefit
Proof
Offer
CTA
Script writing
Shot planning
B-roll
Voiceovers
Caption structure
Creative angles
Thumbnail concepts
Static ad creatives
Short-form video formats
Creative testing system
Practical Work
Each student develops a Creative Testing Bank with multiple hooks, angles and ad concepts.
Module 05
Paid Advertising
Meta Ads
Meta Business Manager
Ad account structure
Pixel setup
Events Manager
Conversion tracking
Campaign objectives
Campaign structure
Testing campaigns
Broad targeting
Interest targeting
Custom audiences
Lookalike audiences
Retargeting
Creative testing
Offer testing
Audience testing
CPM
CTR
CPC
CPA
ROAS
Conversion rate
Frequency
Break-even ROAS
When to kill an ad
When to scale
Budget increases
Horizontal scaling
Vertical scaling
Creative fatigue
Retargeting strategy
TikTok Ads
TikTok Ads Manager
Pixel setup
Campaign structure
Creative-first advertising
TikTok-native ad style
Hook strategy
Spark Ads overview
Audience testing
Creative testing
Conversion campaigns
Retargeting
TikTok metrics
Optimization and scaling
Practical Work
Students learn how to build, test and optimize a practical paid acquisition plan across Meta and TikTok.
Module 06
Ecommerce Operations
Order processing
Confirmation process
COD verification
Customer communication
Dispatch workflow
Courier management
Tracking
Delivery monitoring
Return management
RTO analysis
Reducing fake orders
Confirmation workflows
Customer support
Refund process
Exchange process
Stock tracking
Reorder planning
Fast-moving products
Slow-moving inventory
Stock forecasting
WhatsApp support
Order updates
Complaint handling
Customer retention
Repeat purchase strategy
Practical Work
Students build a basic Ecommerce Operations SOP.
Module 07
Profitability, Financial Control & Scaling
Revenue
Gross profit
Net profit
Product cost
Shipping cost
Packaging
Ad spend
Shopify fees
Payment processing fees
Returns cost
Refund cost
Gross margin
Contribution margin
Customer Acquisition Cost
Average Order Value
Break-even CPA
Break-even ROAS
Profit percentage
When a product is ready to scale
Scaling ad budgets
Scaling winning creatives
Increasing AOV
Bundles
Upsells
Repeat purchases
Retention
Expansion into new channels
Product-line expansion
Building a brand beyond one product
Practical Work
Students create a basic Profit & Scaling Dashboard.
Meet Your Trainers
Learn From Specialists.
Learn each core part of ecommerce from trainers specialized in their respective areas.
Who This Program Is For
Built for People Serious About Ecommerce.
Whether you are starting from scratch or already working in ecommerce, the program is designed to help you understand how the complete business system works together.
01
Students
For students who want practical ecommerce skills beyond basic theory.
02
Aspiring Ecommerce Founders
For people planning to launch and understand their own ecommerce business.
03
Existing Online Sellers
For sellers who want a more structured approach to offers, advertising and operations.
04
Shopify Store Owners
For store owners who want to improve design, conversion and marketing fundamentals.
05
Freelancers
For freelancers who want broader ecommerce knowledge to support their client work.
06
Digital Marketers
For marketers who want to understand the complete business system behind paid advertising.
07
Business Owners Moving Online
For traditional business owners planning to build an ecommerce sales channel.
08
Future Ecommerce Builders
For anyone who wants to build a structured ecommerce business instead of learning isolated tools.
Ecommerce Is More Than a Store + Ads.
Product → Offer → Shopify → Content → Ads → Operations → Profit + Scaling
Frequently Asked Questions
Everything You Need to Know.
Quick answers about the CAPXA 45-Day Ecommerce Launch & Growth Program.
How long is the CAPXA Ecommerce Program?
The complete Ecommerce Launch & Growth Program runs for 45 days.
When do the classes start?
Classes for this batch start on 5 October 2026.
Is the training online or physical?
This batch is designed as physical training in Multan.
Will Shopify store building be taught?
Yes. The program covers Shopify setup, store settings, homepage structure, product pages, mobile-first design, trust elements, CRO, checkout optimization and conversion tracking.
Which advertising platforms are included?
The paid advertising module covers Meta Ads and TikTok Ads, including campaign structure, creative testing, optimization, retargeting, performance analysis and scaling fundamentals.
Is the course practical or only theory?
The course includes practical work throughout the program, including product validation, Shopify store work, creative testing, paid acquisition planning, ecommerce operations and profitability and scaling exercises.
Will product research and offer creation be covered?
Yes. The program includes product research, demand validation, competitor research, customer research, positioning, pricing, bundles, upsells and offer creation.
What is the course fee?
The total course fee for the CAPXA 45-Day Ecommerce Launch & Growth Program is PKR 40,000/-.
Still Have a Question?
Fill out the enrollment form and the CAPXA team
will contact you with program-related information.
Contact CAPXA
→
Capxa is a performance-focused digital growth agency helping ambitious brands attract more customers, improve conversion, and scale with stronger marketing systems.
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