Project Information
How Capxa Scaled Customised Creatives Across Meta & TikTok
The Challenge
Customised Creatives wanted to scale online sales across Meta and TikTok while keeping acquisition costs under control.
The goal was simple: find winning products, improve creative performance, and scale efficiently.
What Capxa Did?
Product-Based Campaigns
Built focused campaigns around high-potential products including name necklaces, bangles, and cufflinks.
Creative Testing
Tested different hooks, formats, and product angles to find stronger-performing ads.
Meta Ads Optimization
Shifted budget toward campaigns generating more orders at lower acquisition costs.
TikTok Expansion
Expanded customer acquisition beyond Meta with product-focused TikTok campaigns.
The Results
PKR 7.9M+
Total Ad Spend Managed
27K+
Orders Generated
PKR 290
Average Cost Per Order
Meta + TikTok
Multi-Platform Acquisition
The Outcome
Capxa helped Customised Creatives build a scalable paid acquisition system across Meta and TikTok—focused on stronger creatives, smarter budget allocation, and lower acquisition costs.
Better Creatives. Lower CPA. More Orders.
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